Envirotech Marketing specializes in the production of marketing material for the environmental technology Business-to-Business market (and occasionally the Business-to-Consumer market).
The terms Greentech and Cleantech are often used to describe a very broad spectrum of innovative technologies that promote environmental sustainability. The scope is enormous and the technologies are incredibly impressive. It is impossible to cover such a large range of technologies, and so Envirotech specifically focusses on the following exciting greentech / cleantech sub-niches:
- Alternative energies (e.g. solar, wind and tidal power),
- Green building (that includes any technology that improves building materials, design, maintenance or function and reduces environmental footprint),
- Software and hardware with applications across
- the energy sector (e.g. smart grid),
- resource management (e.g. purchasing, supply chain and logistics),
- environmental control (e.g. water use, irrigation or treatment), and
- environmental monitoring and modelling (e.g. Geographical Information Systems, hazard response).
Envirotech is adept at crafting copy and content for your technology product or service and promoting those assets that make you stand out in a crowded market. Your product or service may even have greentech or cleantech features that you are not aware and have failed to capitalize on. These features can include:
- Sustainability – where your product/service meets the needs of society in ways that can continue indefinitely into the future without damaging or depleting natural resources.
- Cradle to cradle design – where your product can be fully or partially reclaimed or re-used, or your service allows other products or technologies to be recycled.
- Source reduction – where your product or service helps reduce waste and pollution by changing patterns of production or consumption.
- Innovation & Viability– where your technology offers credible alternatives to existing technologies that damage health or the environment, and promote the “triple bottom line” of:
- helping people, for example through job creation, environmental improvement, career development, etc.,
- improving the planet, for example through reduction of consumption and environmental impact, and
- increasing profits, for example through cost reduction and improved efficiency in production and delivery of products or services.
As you will see from the range of services we offer here, there is a diversity of techniques that Envirotech Marketing can use to increase your reach, enhance your authority, and improve your presence, which all contribute to generating more inquiries for your company.
Your technology may solve problems that are rooted in science, while the solutions you offer are rooted in engineering, and yet the words that sell your technology are based on people. That’s where a specialized copywriter like EnviroTech comes in. I “get” the technical nature of your business and can translate that into a clear, benefits-oriented message that motivates a response from your your customers.
Contact me today and we can discuss how we can enhance your marketing strategy.